Brits encouraged to invite friends and relatives to the UK
Individuals and businesses are being urged to send online postcards to friends, contacts and relatives around the world inviting them to visit the UK in 2012. Tourism body VisitBritain is stepping up...
View ArticleGREAT Britain campaign is first wave of global marketing assault
The Government is launching a major strategic marketing campaign to showcase the UK to the world in the run-up to the London 2012 Olympics. Marked by multi-platform activity around the world, the £25...
View ArticleVisitBritain marketing campaign builds on Olympic spotlight
Following the “happy and glorious” London 2012 Olympics, VisitBritain is stepping up its marketing activity to capitalise on the success of the Games. The tourism body for the UK will roll out a major...
View ArticleVisitBritain enlists James Bond for global marketing campaign
VisitBritain is enlisting the help of James Bond for a global marketing campaign being rolled out this month in the lead-up to the release of the latest in the film franchise, Skyfall. A cinema ad...
View ArticleMulberrry launches Brilliant Britain website
Mulberry is reaffirming its Britishness with a new website. Mulberry is reaffirming its iconic British brand identity with a new website designed to celebrate all that is great about Britain. Launched...
View ArticleVisitBritain marketing targets overseas travellers
VisitBritain has launched its latest marketing strategy aimed at exploiting the interest in the isles following on from the success of the Olympics this summer. The organisation has teamed up with...
View ArticleVirgin Atlantic and VisitBritain team up to boost Australian tourism
Helping to further build international ties with the Australian tourist market, Virgin Atlantic, VisitBritain and London & Partners have combined forces to launch a value tourism PR and advertising...
View ArticleWe’re all ears as new tourist campaign listens out for “Sounds of Great Britain”
The latest marketing initiative from VisitBritain to boost tourism centres on the “sounds of Great Britain,” as the organisation capitalises on growing visitor numbers. The interactive campaign...
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